New York, NY
Krasula is a pop-up pierogi bar that brings modern Polish flavor to the bustling New York food scene. Eastern European soul food – the pierogi is a half-moon shaped dumpling, traditionally made by hand, filled with sweet or savory ingredients. At Krasula menu offerings are simple, made with fresh, natural ingredients, and an array of rejuvenated pierogi fillings, toppings, and whole grains. However you will always find, the traditional pierogi such as potato & cheese and cabbage on the menu. We cater to the traditional eater, as well as the vegetarian, the vegan and the gluten free conscious persons.
This is is a self-initiated project, conceived out of Joanna’s love for Pierogi and the need of elevating Polish culinary culture in New York. We have fully branded the bar, re-designed the recipes and sauces, stylized food plates and designed the physical experience of the space. We are currently looking for like minded, pierogi loving investors, if you are one please don’t hesitate to reach out. To learn more please visit the website: krasulapierogibar.com
Krasula is the winner of Martha Stewart American Made Elevator Pitch competition.
Brand design & development: Joanna Kuczek
Product design: Joanna Kuczek
Video editing & animation: Brett Harding & Joanna Kuczek
Art direction of food photography: Joanna Kuczek
Food photography: Amanda James Stelzenmuller
Shipping container design and direction: Joanna Kuczek
Shipping container model built by: Evan Bauer
Recipes design: Joanna Kuczek, Robert Niemiec & Anna Brown