I’m Joanna Kuczek, Founder and Creative Director of Milk Bar Design, based in the New York City area.

For over a decade, I’ve worked closely with organizations ranging from startups to global companies like Johnson & Johnson, helping them build, evolve, and maintain brands that are clear, cohesive, and built to last. My work spans healthcare, biotech, technology, real estate, and hospitality, often supporting teams through moments of growth, change, or transformation.

Milk Bar operates as a long-term creative partner. I lead brand strategy and design while staying closely involved in the work, bringing in the right collaborators when needed to support each stage of growth. This approach allows us to build brands thoughtfully over time, not just deliver one-off projects. Much of the work involves translating complexity, whether it’s a technical product, a multi-audience organization, or a sensitive subject, into something people can understand, trust, and connect with. From defining positioning and messaging to designing identity systems, websites, and campaigns, every piece is built to work together as part of a larger system.

Over the years, I’ve built long-term relationships with clients, often working together over several years as their brand continues to evolve. That continuity allows for deeper thinking, stronger outcomes, and more meaningful work.

I hold a Master’s degree in Design from the School of Visual Arts and a BFA from Rutgers University. I’m also a proud recipient of Martha Stewart’s American Made award for Krasula Pierogi Bar.

Originally from Poland, I grew up in a small town that still influences how I think about craft, care, and human connection. Looking to build something new or evolve your brand? Let’s connect.