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School Of The Visual Arts

New York, NY

Campaign & exhibition design

The role of graphic designer is constantly evolving, very often we have to reach to other disciplines in order to solve a design problem. This constant crossing of disciplines was the inspiration for this campaign titled “Designer As________ “. This was part of the MFAD” Designer as Author & Entrepreneur” thesis forum at The School Of The Visual Arts as well a two week long exhibition at the School of the Visual Arts’ gallery in New York City. Each collage represents one of the 18 graduate students final thesis projects. Final deliverables consisted of multi-fold brochures, schedule posters, individual student posters, event posters, digital mailers, ad spots, as well as signage.


Branding, Brochures, Campaign, Exhibition design, Iconography, Posters, Signage


Joanna Kuczek & Bruno Zalum: Design Lead

Jesse Yuan: Design

Albert Pereta: Design

Camille McMorrow: Copy

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