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Self initiated

New York, NY

Brand Development

Krasula is a pop-up pierogi bar that brings modern Polish flavor to the bustling New York food scene. Eastern European soul food – the pierogi is a half-moon shaped dumpling, traditionally made by hand, filled with sweet or savory ingredients. At Krasula menu offerings are simple, made with fresh, natural ingredients, and an array of rejuvenated pierogi fillings, toppings, and whole grains. However you will always find, the traditional pierogi such as potato & cheese and cabbage on the menu. We cater to the traditional eater, as well as the vegetarian, the vegan and the gluten free conscious persons.

This is is a self-initiated project, conceived out of Joanna’s love for Pierogi and the need of elevating Polish culinary culture in New York. We have fully branded the bar, re-designed the recipes and sauces, stylized food plates and designed the physical experience of the space. We are currently looking for like minded, pierogi loving investors, if you are one please don’t hesitate to reach out. To learn more please visit the website:

Krasula is the winner of Martha Stewart American Made Elevator Pitch competition. 


Animation, Branding, Culinary arts, Food, Illustration, Interactive design, Logo design, Pierogi, Product design, Stop motion, Website design


Brand design & development: Joanna Kuczek

Product design: Joanna Kuczek

Video editing & animation: Brett Harding & Joanna Kuczek

Art direction of food photography: Joanna Kuczek

Food photography: Amanda James Stelzenmuller

Shipping container design and direction: Joanna Kuczek

Shipping container model built by: Evan Bauer

Recipes design: Joanna Kuczek, Robert Niemiec & Anna Brown

Ways to reach us