ClientJohnson & Johnson
New York City
Johnson & Johnson
We had the privilege of working with J&J Design to concept and develop pop-up Holiday Cards for Johnson & Johnson’s CEO Alex Gorsky. Initially we explored 4 distinct directions. When the 3D pop-up idea was selected, we developed 3 different pop-up winter scene concepts as well as card mechanicals. Once the final concept was approved, we worked on developing final color palette as well as print techniques such as foil, embossing and laser cutting.
Working closely with J&J Design and Structural Graphics we were able to enjoy the design process, produce a unique card design and deliver it just in time for the holidays. This was truly a fun project as print design with such attention to detail is something we truly treasure.
Creative and design: Joanna Kuczek, Krystyna Stroinski
J&J Design Art direction and management: Dory Pogers
J&J Design production: Chris Loper
Production and printing: Structural Graphics