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UpWork chose us to design an exclusive report on “Innovations in Private Equity,” based on their own research findings. We took a hands-on approach, crafting the report with simple layouts, engaging infographics, and a series of custom illustrations tailored for this project. These design elements didn’t just fit seamlessly with the content; they also added a humorous twist. We executed the entire project under the Milk Bar Design brand, showcasing our unique visual language. In addition to the report, have have also been tasked by UpWork to design a set of conversation cups for a networking event – this time using UpWork’s color theme – we made our cow be the hero.

Joanna, the founder of Milk Bar Design, took inspiration from the community spirit of Poland’s “Milk Bars” to shape her studio’s unique ethos. This ethos comes to life through three symbolic milk-producing animals—Goat, Cow, and Sheep. Each animal represents a core principle that guides our work: the Goat symbolizes visionary thinking, the Cow embodies strong work ethic, and the Sheep stands for our commitment to transformative design. These principles influence all our design engagements, including this report for UpWork.



Editorial Design, Illustration, Infographics, Layout design


Art Direction and design: Joanna Kuczek
Illustration: Thomas Lemme
Copy: KKL Research + Team at UpWork

  • Conversation cups
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