New York, NY
Americord is a leader in the advancement of umbilical cord blood, cord tissue, and placenta tissue banking. They are a private bank, which collects, processes, and stores stem cells for future medical or therapeutic use by the family who saves them. Americord reached out to us when they were looking for a digital partner to help refresh their brand, redesign their website and broaden various marketing materials.
With the website task, we had set out to first reorganize and simply the complex and often overwhelming information of stem cell banking. We created a brand new site map and reduced the number of unnecessary pages, followed by a complete set of wireframes which we later translated into simplified responsive visual layouts. Together with Americord’s team we took the already existing complex copy content and completely redefined it. We created illustrations, infographics and a set of product icons which allowed us to make informative points more clearly and allow layouts to have elements of visual fun. In addition we restructured and simplified the check out process, making it fast and easy for customers to enroll. Lastly we helped organize and art direct a photoshoot of children, moms-to-be and parents.
We have had the privilege of continuously working with Americord since April of 2014 and in addition to the website work, we have been delivering ads, landing pages, emails and print marketing materials on regular basis.
Visual design: Joanna Kuczek
UX design: Livia Veneziano, Joanna Kuczek
Photo art direction: Joanna Kuczek
Photography: Patricia Brown
Content strategy: Raechel Sherwood, Joanna Kuczek
Code and development: Jonas Goslow