Lauren Merkin is a highly skilled designer of handbags thoughtfully crafted in New York City. While freelancing at Adler Design, Joanna was tasked to lead the redesign of the old Lauren Merkin website and make it easy for customers to shop and learn about the products. After research and strategy, we decided to refresh the look and feel of the brand, starting with the logo and corporate identity package. We created a set of cheerful illustrations, delicate patterns and used products as still life to create dynamic compositions in product photography. Followed by development of a new site map, a set of wireframes from which we built an easy to use user interface.