Blog Archives
01.24.16 — Designer As_
The role of graphic designer is constantly evolving, very often we have to reach to other disciplines in order to solve a design problem. This constant crossing of disciplines was the inspiration for this campaign titled “Designer As________ “. This was part of the MFAD” Designer as Author & Entrepreneur” thesis forum at The School Of The Visual Arts as well a two week long exhibition at the School of the Visual Arts’ gallery in New York City. Each collage represents one of the 18 graduate students final thesis projects. Final deliverables consisted of multi-fold brochures, schedule posters, individual student posters, event posters, digital mailers, ad spots, as well as signage.
01.23.16 — Lauren Merkin
Lauren Merkin is a highly skilled designer of handbags thoughtfully crafted in New York City. While freelancing at Adler Design, Joanna was tasked to lead the redesign of the old Lauren Merkin website and make it easy for customers to shop and learn about the products. After research and strategy, we decided to refresh the look and feel of the brand, starting with the logo and corporate identity package. We created a set of cheerful illustrations, delicate patterns and used products as still life to create dynamic compositions in product photography. Followed by development of a new site map, a set of wireframes from which we built an easy to use user interface.
09.27.19 — Fairtrade Canada
The Canadian Fairtrade Awards recognize exceptional Fairtrade supporters, partners and allies, including retailers, traders, towns and campuses. The event is a celebration and a chance to say thank you to members of the Fairtrade community who made their mission to advocate for a sustainable, fair global trade system free of injustices. The event was also an opportunity to come together and truly feel the power of the collective work across Canada.
We have been a fan of Fairtrade products and the mission behind them for as long as we can remember. So naturally when Fairtrade Canada marketing team asked us to design the awards program we were thrilled! We were tasked in developing a series of posters, social media posts, event schedule, postcards, on screen graphics displayed during the event as well as winner announcement screens. We decided to place products and the farmers of those products at the center of our visual approach. We used the vibrant color palette of Fairtrade branding and paired it with product illustrations to invoke celebratory mood. Was also saw it as an opportunity to show the beauty of coffee leaves, cotton, sugar cane, banana leaves and flowers as well as coco.
05.16.16 — The way to look at things
This particular thought is a brilliant life lesson and has become my go-to principle in work and in life. In reality this notion requires daily practice and at times is challenging to achieve therefore we thought it would be fitting to express it using the tiny kiwi seeds. This project took about two weeks, mainly because the kiwi seeds needed time to dry and had to be completely separated from the green “meat” of the kiwi. Nothing went to waste, with the left over fruit we made kiwi smoothies.
These two alphabet posters with sweet little lessons for children, hand-made out of color pencil shavings; I designed for my dear friend Camille’s beautiful twin baby girls.
01.26.16 — Open Sky
OpenSky is a social shopping website curated by celebrities. While freelancing at Adler Design I was asked to help redesign the website and the experience of shopping. The redesign also included emails, style guide and various marketing materials.
01.26.16 — P90X
This infographic demonstrates the process using the data carefully collected and the results of a 10-day P90X trial. However the primary goal of this experiment was to see whether or not Mike who hasn’t worked out in 14 years was actually going to commit to it.
Most of the data shows what he was doing instead of working out with his partner. He didn’t know he was being tracked and the results speak for themselves. The partner who did commit to the workouts, was very sore in areas she didn’t know existed but began to see transformation rather quickly.
05.11.16 — School of Visual Arts Library Campaign
We were commissioned by the School of Visual Arts Library, to create a promotional campaign for the start of the new school year at the library. We felt it was appropriate to reference the timeless designs by Saul Bass, who was an iconic Graphic Designer across a range of media. Final deliverables were a series of buttons and a bookmark distributed to all students to use and enjoy.