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07.07.22 — New work alert: Left Field brand design and development.

Left Field is an on-demand staffing service specializing in the placement of agricultural workers with farmers in Tasmania, Australia. They came to us after acquiring the business, with expanded service ideas, a brand new name, and the need for a complete brand overhaul.

In partnership with the client, we have designed the brand positioning and a visual identity system consisting of a logo, and a reduced color palette inspired by the early sunrises and late sunsets on a Tasmanian farm. A custom set of patterns influenced by the patterns found in the crops grown on various farms, and a set of bold geometric illustrations. The final deliverables consisted of a brand guidelines document to govern the newly designed brand identity system, a website, and various marketing materials.