Posts tagged ‘Branding’
02.07.24 — Fisamed
Fisamed is on a mission to enhance wellness and vitality within the Mexican community. With a primary goal of preventing varicose veins, they’re dedicated to providing innovative leg compression solutions that effortlessly integrate into daily life. Our assignment? To craft a unique brand identity and design packaging that encapsulates Fisamed’s unwavering commitment to delivering the most comfortable and superior made-in-The-USA products in the market. The product line spans four categories: base, premium, performance, and maternity, each uniquely color-coded with a bright yet limited color scheme. This intentional design not only adds a vibrant touch but also ensures easy and quick category distinction. We truly enjoyed working with Jesus and Raquel at Fisamed to help bring their dream to reality.
08.02.23 — Respect
Respect supports Australians as they embrace the journey of getting older, offering a compassionate hand at every step. Whether it’s in-home care, a retirement home, or a nurturing nursing facility, Respect provides the care and attention they deserve.
We meticulously helped craft a brand positioning and visual identity system. Inspired by nature’s changing seasons, we designed a bold, captivating logo and selected a vibrant color palette that like nature embodies life’s natural rhythms.
To add a touch of joy to the brand narrative, we created a unique set of bold, whimsical illustrations, brought to life through delightful animations. In the digital landscape, we designed the main Respect website and three distinct retirement living websites, all tailored to reflect their commitment to excellence while our creative touch was also reflected on billboards and select marketing materials. Our words and content strategy delved into the heart of Respect’s ethos, crafting copy that resonates with genuine care. All touchpoints harmoniously unify Respect’s various offerings under one powerful and cohesive brand system.
At Milk Bar Design, we’re more than designers; we’re storytellers, passionate about elevating the lives of those we serve. Our journey with Respect is a celebration of aging, a testament to cherishing every moment, and a commitment to crafting a future filled with compassion and creativity.
07.07.22 — Left Field
Left Field is an on-demand staffing service specializing in the placement of agricultural workers with farmers in Tasmania, Australia. Their target audience – are the locals and international backpackers looking for an adventure with some seasonal work to help pay for it. They came to us after acquiring the business, with expanded service ideas, a brand new name, and the need for a complete brand overhaul.
In partnership with the client, we have designed the brand positioning and a visual identity system consisting of a logo, and a reduced color palette inspired by the early sunrises and late sunsets on a Tasmanian farm. A custom set of patterns influenced by the patterns found in the crops grown on various farms, and a set of bold geometric illustrations. The final deliverables consisted of a brand guidelines document to govern the newly designed brand identity system, a website, and various marketing materials. The website work not only consisted of visual design but also content strategy and copy. While we kept the website simple and easy to use, we found a few opportunities for delight through animations – for example, right after a job seeker submits a job application they are greeted by a farmer and his dog driving out into the fields to get started with the day.
01.25.16 — Stretch Roman Pizza Co.
We were approached by a group of successful restaurateurs to design the brand for their new idea – a Roman style pizza restaurant, inspired by the popular gourmet street food of Rome, a fluffy delicious, rectangular pie called “pizza al taglio”.
We set out to design a brand whose primary goal was to offer an honest, moment of delight with delicious pizza supported by imaginative brand voice. Stretch pizza inspires culinary creativity, so we placed an element of play at the core of all brand’s communications. It is expressed in the food served, logo design, illustrations, photography, language, merchandize and in the interior design of the space as well as the website. We have created a fun and flexible system on which we can only continue to build on.
We especially enjoyed collaborating and art directing a set of quirky illustrations that celebrate the personality of Stretch and serve as tone of this brand. They appear on packaging, website, and throughout the restaurant. We asked ourselves, if Stretch is imaginative, why not imagine the world of Stretch? Stretch illustrations express this world through humor of the unexpected yet relatable situations of daily life as they relate to physical or metaphorical acts of stretching. After all who doesn’t love a good Stretch.
05.31.15 — Krasula Pierogi Bar
Krasula is a pop-up pierogi bar that brings modern Polish flavor to the bustling New York food scene. Eastern European soul food – the pierogi is a half-moon shaped dumpling, traditionally made by hand, filled with sweet or savory ingredients. At Krasula menu offerings are simple, made with fresh, natural ingredients, and an array of rejuvenated pierogi fillings, toppings, and whole grains. However you will always find, the traditional pierogi such as potato & cheese and cabbage on the menu. We cater to the traditional eater, as well as the vegetarian, the vegan and the gluten free conscious persons.
This is is a self-initiated project, conceived out of Joanna’s love for Pierogi and the need of elevating Polish culinary culture in New York. We have fully branded the bar, re-designed the recipes and sauces, stylized food plates and designed the physical experience of the space. We are currently looking for like minded, pierogi loving investors, if you are one please don’t hesitate to reach out. To learn more please visit the website: krasulapierogibar.com
Krasula is the winner of Martha Stewart American Made Elevator Pitch competition.
01.04.18 — Johnson & Johnson
In preparation of Johnson & Johnson’s 130 year anniversary, and the opening of their state of the art museum, we were tasked with this exciting Heritage Identity project. The idea was to create an appropriately differentiated sub-brand for J&J, to bring awareness to the past and inspire audiences to be pivotal in shaping J&J’s future. Together with J&J Design team we have built a sub-brand with inspirational, long-lasting and innovative personality. Through visual language we expressed some of the accomplishments this astonishing company has delivered since its humble beginnings of 1886.
We have created a tool kit with an array of assets, such as logo treatments, patterns, a presentation template and merchandise concepts. In addition we have designed a series of posters, invitations and banners. Deliverables also included wall and window graphic treatments for special events.
08.25.23 — Monis
Our team at Milk Bar Design collaborated with Monis, a premium Austrian brand specializing in frozen dumplings and ravioli. The collaboration aimed to support Monis’ goal of expanding beyond its national borders. Our design services included brand strategy, packaging design, brand identity, and comprehensive brand guidelines. To further elevate Monis’ top-quality products, we created a versatile packaging template system along with custom iconography to distinguish various filling types. We incorporated elements of the Austrian mountains into the custom wordmark to honor the brand’s roots, and recognizing that the founder is at the heart of this brand, we created a custom portrait of her as the centerpiece. This bold visual system not only underscores Monis’ commitment to quality and seasonal ingredients but also positions them for international market leadership in the gourmet frozen food sector.
07.15.22 — Lago
Michael Tang, a former Nike executive and a person with a big vision for sustainable medical scrubs came to us for help with brand identity. He funded Lago a company specializing in modern, comfortable, and sustainable scrubs for medical professionals. Each recycled scrub set saves 14 plastic bottles from the landfill and has a 4-way stretch for high-performance capabilities. These pieces are designed with intention, with close attention to detail to make sure every cut, every pocket, and every design is engineered to make one feel confident while serving the communities. Scrubs by Lago are designed for all body types, with sizes ranging from XXS – XXL. This is modern apparel for everyday heroes.
07.27.23 — Fairtrade – Small Roaster Program
Supporting coffee farmers is crucial. Especially smallholder farmers who produce 80% of the world’s coffee but often struggle to earn a decent living. Fairtrade Canada has taken action by introducing the Know the Source small-roaster program, for cafés and restaurants that offer Fairtrade-certified coffee. Canadians have the power to make a difference by choosing Fairtrade coffee, directly contributing to the well-being of over 750,000 coffee farmers. This support helps them thrive in an uncertain market, ensuring they receive fair incomes, protect their local environment, and invest in their farms and communities.
The team at Fairtrade Canada entrusted us with the exciting task of designing and developing a logo mark and digital toolkit for this program to be used by the participating establishments. The logo, featuring a hand holding a single coffee bean, represents the dedication of Fairtrade coffee farmers. Alongside captivating illustrations and enlightening educational facts, these visuals shed light on the challenges faced by coffee farmers in today’s world. We hope that every sip of Fairtrade coffee deepens coffee enthusiasts’ understanding and appreciation for the positive impact each coffee bean can make when farmers thrive in their livelihoods. So, what inspires your sips? Join the movement, choose Fairtrade coffee, and be a force for good! Together, we can create a sustainable and equitable future for all. #knowthesource
01.26.16 — Americord
Americord is a leader in the advancement of umbilical cord blood, cord tissue, and placenta tissue banking. They are a private bank, which collects, processes, and stores stem cells for future medical or therapeutic use by the family who saves them. Americord reached out to us when they were looking for a digital partner to help refresh their brand, redesign their website and broaden various marketing materials.
With the website task, we had set out to first reorganize and simply the complex and often overwhelming information of stem cell banking. We created a brand new site map and reduced the number of unnecessary pages, followed by a complete set of wireframes which we later translated into simplified responsive visual layouts. Together with Americord’s team we took the already existing complex copy content and completely redefined it. We created illustrations, infographics and a set of product icons which allowed us to make informative points more clearly and allow layouts to have elements of visual fun. In addition we restructured and simplified the check out process, making it fast and easy for customers to enroll. Lastly we helped organize and art direct a photoshoot of children, moms-to-be and parents.
We have had the privilege of continuously working with Americord since April of 2014 and in addition to the website work, we have been delivering ads, landing pages, emails and print marketing materials on regular basis.