Posts tagged ‘Infographics’
08.26.23 — Upwork
UpWork chose us to design an exclusive report on “Innovations in Private Equity,” based on their own research findings. We took a hands-on approach, crafting the report with simple layouts, engaging infographics, and a series of custom illustrations tailored for this project. These design elements didn’t just fit seamlessly with the content; they also added a humorous twist. We executed the entire project under the Milk Bar Design brand, showcasing our unique visual language.
Joanna, the founder of Milk Bar Design, took inspiration from the community spirit of Poland’s “Milk Bars” to shape her studio’s unique ethos. This ethos comes to life through three symbolic milk-producing animals—Goat, Cow, and Sheep. Each animal represents a core principle that guides our work: the Goat symbolizes visionary thinking, the Cow embodies strong work ethic, and the Sheep stands for our commitment to transformative design. These principles influence all our design engagements, including this report for UpWork.
01.26.16 — Americord
Americord is a leader in the advancement of umbilical cord blood, cord tissue, and placenta tissue banking. They are a private bank, which collects, processes, and stores stem cells for future medical or therapeutic use by the family who saves them. Americord reached out to us when they were looking for a digital partner to help refresh their brand, redesign their website and broaden various marketing materials.
With the website task, we had set out to first reorganize and simply the complex and often overwhelming information of stem cell banking. We created a brand new site map and reduced the number of unnecessary pages, followed by a complete set of wireframes which we later translated into simplified responsive visual layouts. Together with Americord’s team we took the already existing complex copy content and completely redefined it. We created illustrations, infographics and a set of product icons which allowed us to make informative points more clearly and allow layouts to have elements of visual fun. In addition we restructured and simplified the check out process, making it fast and easy for customers to enroll. Lastly we helped organize and art direct a photoshoot of children, moms-to-be and parents.
We have had the privilege of continuously working with Americord since April of 2014 and in addition to the website work, we have been delivering ads, landing pages, emails and print marketing materials on regular basis.