Posts tagged ‘Presentation design’
07.27.23 — Fairtrade – Small Roaster Program
Supporting coffee farmers is crucial. Especially smallholder farmers who produce 80% of the world’s coffee but often struggle to earn a decent living. Fairtrade Canada has taken action by introducing the Know the Source small-roaster program, for cafés and restaurants that offer Fairtrade-certified coffee. Canadians have the power to make a difference by choosing Fairtrade coffee, directly contributing to the well-being of over 750,000 coffee farmers. This support helps them thrive in an uncertain market, ensuring they receive fair incomes, protect their local environment, and invest in their farms and communities.
The team at Fairtrade Canada entrusted us with the exciting task of designing and developing a logo mark and digital toolkit for this program to be used by the participating establishments. The logo, featuring a hand holding a single coffee bean, represents the dedication of Fairtrade coffee farmers. Alongside captivating illustrations and enlightening educational facts, these visuals shed light on the challenges faced by coffee farmers in today’s world. We hope that every sip of Fairtrade coffee deepens coffee enthusiasts’ understanding and appreciation for the positive impact each coffee bean can make when farmers thrive in their livelihoods. So, what inspires your sips? Join the movement, choose Fairtrade coffee, and be a force for good! Together, we can create a sustainable and equitable future for all. #knowthesource
04.27.20 — Kooltra
Kooltra is the only cloud-based, post-trade management system designed for FX brokers, integrated with currency trade execution platforms for a seamless and fast use. Their powerful analytics, customizable dashboard and risk management tools allow FX brokers to stay on top of their business of currency trading in real time. Kooltra serves agency, margin, institutional and deliverable brokers, corporate MSBs in North American and Europe.
We set out to design a logo mark which would directly represent the function of Kooltra. This being a two fold notion – the idea of a bridge automatically bringing together information normally reserved to manual Excel spreadsheets and the idea of clarity – taking complex and vast amount of information and distilling it into one simple system. Our work included logo design and brand development, website design and marketing materials such as PowerPoint presentations, one pagers and a set of posters. We developed a reduced color palette, unique illustrations, iconography, patterns – then applied this visual language consistently though-out all of the touch points. Together with Kooltra’s marketing team we were able to research, strategize, and define their brand values and develop a consistant brand voice. They have been a great partner to work with and it is our hope this new design system serves them well into the future.
09.27.19 — Fairtrade Canada
The Canadian Fairtrade Awards recognize exceptional Fairtrade supporters, partners and allies, including retailers, traders, towns and campuses. The event is a celebration and a chance to say thank you to members of the Fairtrade community who made their mission to advocate for a sustainable, fair global trade system free of injustices. The event was also an opportunity to come together and truly feel the power of the collective work across Canada.
We have been a fan of Fairtrade products and the mission behind them for as long as we can remember. So naturally when Fairtrade Canada marketing team asked us to design the awards program we were thrilled! We were tasked in developing a series of posters, social media posts, event schedule, postcards, on screen graphics displayed during the event as well as winner announcement screens. We decided to place products and the farmers of those products at the center of our visual approach. We used the vibrant color palette of Fairtrade branding and paired it with product illustrations to invoke celebratory mood. Was also saw it as an opportunity to show the beauty of coffee leaves, cotton, sugar cane, banana leaves and flowers as well as coco.