Posts tagged ‘Product design’
05.31.18 — Raising Malawi custom guitar design
HIV/AIDS has had a particularly devastating impact on children in Malawi, Africa the fourth poorest country in the world. A 2008 UNAIDS report estimated 640,000 children are orphaned because they’ve lost both parents to the disease. Raising Malawi is founded in the spirit of Ubuntu, an African philosophy that acknowledges the common bond between all people. There is a saying in Ubuntu: “I am because we are.” Translated simply, it means, “Without you there is no me. Your fate is mine.”
Our goal was to create a symbol for every child effected by this epidemic, in the image of a butterfly – beautiful, fragile, and longing to be free, with the message of Ubuntu on the inside “ I am because we are.” This is an interactive piece, when closed it looks like a Map of Africa, indicating the location of Malawi through the positioning of the guitar tone & volume knobs. When opened it becomes a butterfly. More photos here.
05.31.15 — Krasula Pierogi Bar
Krasula is a pop-up pierogi bar that brings modern Polish flavor to the bustling New York food scene. Eastern European soul food – the pierogi is a half-moon shaped dumpling, traditionally made by hand, filled with sweet or savory ingredients. At Krasula menu offerings are simple, made with fresh, natural ingredients, and an array of rejuvenated pierogi fillings, toppings, and whole grains. However you will always find, the traditional pierogi such as potato & cheese and cabbage on the menu. We cater to the traditional eater, as well as the vegetarian, the vegan and the gluten free conscious persons.
This is is a self-initiated project, conceived out of Joanna’s love for Pierogi and the need of elevating Polish culinary culture in New York. We have fully branded the bar, re-designed the recipes and sauces, stylized food plates and designed the physical experience of the space. We are currently looking for like minded, pierogi loving investors, if you are one please don’t hesitate to reach out. To learn more please visit the website: krasulapierogibar.com
Krasula is the winner of Martha Stewart American Made Elevator Pitch competition.