Posts tagged ‘Social media’
08.02.23 — Respect
Respect supports Australians as they embrace the journey of getting older, offering a compassionate hand at every step. Whether it’s in-home care, a retirement home, or a nurturing nursing facility, Respect provides the care and attention they deserve.
We meticulously helped craft a brand positioning and visual identity system. Inspired by nature’s changing seasons, we designed a bold, captivating logo and selected a vibrant color palette that like nature embodies life’s natural rhythms.
To add a touch of joy to the brand narrative, we created a unique set of bold, whimsical illustrations, brought to life through delightful animations. In the digital landscape, we designed the main Respect website and three distinct retirement living websites, all tailored to reflect their commitment to excellence while our creative touch was also reflected on billboards and select marketing materials. Our words and content strategy delved into the heart of Respect’s ethos, crafting copy that resonates with genuine care. All touchpoints harmoniously unify Respect’s various offerings under one powerful and cohesive brand system.
At Milk Bar Design, we’re more than designers; we’re storytellers, passionate about elevating the lives of those we serve. Our journey with Respect is a celebration of aging, a testament to cherishing every moment, and a commitment to crafting a future filled with compassion and creativity.
07.07.22 — Left Field
Left Field is an on-demand staffing service specializing in the placement of agricultural workers with farmers in Tasmania, Australia. Their target audience – are the locals and international backpackers looking for an adventure with some seasonal work to help pay for it. They came to us after acquiring the business, with expanded service ideas, a brand new name, and the need for a complete brand overhaul.
In partnership with the client, we have designed the brand positioning and a visual identity system consisting of a logo, and a reduced color palette inspired by the early sunrises and late sunsets on a Tasmanian farm. A custom set of patterns influenced by the patterns found in the crops grown on various farms, and a set of bold geometric illustrations. The final deliverables consisted of a brand guidelines document to govern the newly designed brand identity system, a website, and various marketing materials. The website work not only consisted of visual design but also content strategy and copy. While we kept the website simple and easy to use, we found a few opportunities for delight through animations – for example, right after a job seeker submits a job application they are greeted by a farmer and his dog driving out into the fields to get started with the day.
01.25.16 — Stretch Roman Pizza Co.
We were approached by a group of successful restaurateurs to design the brand for their new idea – a Roman style pizza restaurant, inspired by the popular gourmet street food of Rome, a fluffy delicious, rectangular pie called “pizza al taglio”.
We set out to design a brand whose primary goal was to offer an honest, moment of delight with delicious pizza supported by imaginative brand voice. Stretch pizza inspires culinary creativity, so we placed an element of play at the core of all brand’s communications. It is expressed in the food served, logo design, illustrations, photography, language, merchandize and in the interior design of the space as well as the website. We have created a fun and flexible system on which we can only continue to build on.
We especially enjoyed collaborating and art directing a set of quirky illustrations that celebrate the personality of Stretch and serve as tone of this brand. They appear on packaging, website, and throughout the restaurant. We asked ourselves, if Stretch is imaginative, why not imagine the world of Stretch? Stretch illustrations express this world through humor of the unexpected yet relatable situations of daily life as they relate to physical or metaphorical acts of stretching. After all who doesn’t love a good Stretch.
07.27.23 — Fairtrade – Small Roaster Program
Supporting coffee farmers is crucial. Especially smallholder farmers who produce 80% of the world’s coffee but often struggle to earn a decent living. Fairtrade Canada has taken action by introducing the Know the Source small-roaster program, for cafés and restaurants that offer Fairtrade-certified coffee. Canadians have the power to make a difference by choosing Fairtrade coffee, directly contributing to the well-being of over 750,000 coffee farmers. This support helps them thrive in an uncertain market, ensuring they receive fair incomes, protect their local environment, and invest in their farms and communities.
The team at Fairtrade Canada entrusted us with the exciting task of designing and developing a logo mark and digital toolkit for this program to be used by the participating establishments. The logo, featuring a hand holding a single coffee bean, represents the dedication of Fairtrade coffee farmers. Alongside captivating illustrations and enlightening educational facts, these visuals shed light on the challenges faced by coffee farmers in today’s world. We hope that every sip of Fairtrade coffee deepens coffee enthusiasts’ understanding and appreciation for the positive impact each coffee bean can make when farmers thrive in their livelihoods. So, what inspires your sips? Join the movement, choose Fairtrade coffee, and be a force for good! Together, we can create a sustainable and equitable future for all. #knowthesource
09.27.19 — Fairtrade Canada
The Canadian Fairtrade Awards recognize exceptional Fairtrade supporters, partners and allies, including retailers, traders, towns and campuses. The event is a celebration and a chance to say thank you to members of the Fairtrade community who made their mission to advocate for a sustainable, fair global trade system free of injustices. The event was also an opportunity to come together and truly feel the power of the collective work across Canada.
We have been a fan of Fairtrade products and the mission behind them for as long as we can remember. So naturally when Fairtrade Canada marketing team asked us to design the awards program we were thrilled! We were tasked in developing a series of posters, social media posts, event schedule, postcards, on screen graphics displayed during the event as well as winner announcement screens. We decided to place products and the farmers of those products at the center of our visual approach. We used the vibrant color palette of Fairtrade branding and paired it with product illustrations to invoke celebratory mood. Was also saw it as an opportunity to show the beauty of coffee leaves, cotton, sugar cane, banana leaves and flowers as well as coco.